Not all traffic and
content create revenue.
We show you
what does.

AudienceRPM helps publishers turn data into actionable strategies that grow commercial value.

  • Less time on content with no commercial value
  • Growing traffic that isn't increasing revenue
  • Monetization that drives long-term commercial value down
Speak to a Revenue StrategistSee how it works
A magnifying glass reveals a glowing path of high-value content among discarded low RPM, no value, poor fit and duplicate content tags, with revenue rising alongside.
  • Higher RPMsBetter monetization
  • Right AudienceStronger engagement
  • Brand SafeLower risk
  • Sustainable GrowthLong-term commercial value

We focus on what drives revenue and long-term commercial value, so you can grow with confidence.

  • Higher Revenue

    Focus on what truly drives commercial value.

  • Smarter Decisions

    Make confident choices backed by real data.

  • Less Time

    Stop wasting time on what doesn't move the needle.

How We Work

Three ways we create commercial value

Data-led strategies for publishers, ad tech and marketing teams.

We audit what drives commercial value, what traffic is less valuable, and what ad technology is affecting long-term commercial value.

  • Audit & Analyse

    • Identify content, categories, URLs and even authors that drive the highest RPMs
    • Spot traffic and content that has low commercial value
    • Uncover ad technology impacting long-term commercial value

  • Optimise & Test

    • Test new ad tech partners and demand sources
    • UGC moderation strategies and brand safety reviews
    • Independent data transparency on the most valuable content

  • Plan 30 / 60 / 90

    • Build a 30/60/90 day plan tailored to your business
    • Prioritise where to invest time and resources
    • Create a clear roadmap for growth

  • Track & Prove Impact

    • Track changes and prove what drives value
    • Ongoing reporting that shows what to scale, what to fix and what to stop doing
    • Measure RPM, revenue and long-term commercial value

Outcomes

  • Higher RPMs
  • Better content decisions
  • Stronger ad stack performance
  • Sustainable revenue growth
  1. See clearly what's working and what's not
  2. Focus on what drives commercial value
  3. Track the impact and grow with confidence

Let's build a strategy that drives real commercial value.

Book a call and see what's possible.

Speak to a Revenue Strategist

How It Works

  1. 1

    Discover

    We dig into your data to understand what's really happening.

  2. 2

    Analyze

    We identify what's driving commercial value, and what's holding you back.

  3. 3

    Strategize

    We build a 30/60/90 plan aligned to your goals and opportunities.

  4. 4

    Execute

    We test, implement, and optimize with the right partners and tech.

  5. 5

    Measure & Grow

    We track impact, refine strategies, and scale what works.

Why Choose AudienceRPM

  • Commercial Focus

    We connect content, audience and advertising to what moves the revenue needle.

  • Data-Driven & Independent

    We use your data to deliver unbiased insights and future-proof strategies.

  • Industry Experience

    Deep knowledge across publishers, ad tech, and SEO for smarter solutions.

  • Actionable Strategies

    No fluff. Clear, practical recommendations you can implement and measure.

  • Trusted Partnerships

    We test the right partners and tech so you invest in what works.

  • Long-Term Growth

    We help you build sustainable revenue, not just short-term gains.

Case Studies

Proven Impact. Real Results.

Case Study

CryptoLineNews

More Revenue.
Better Content Decisions.

By optimizing content strategy and strengthening brand safety, CryptoLine News increased revenue by focusing on high-value news content, without increasing traffic.

The Challenge

CryptoLine News had two main sections: editorial news and user-generated content (UGC). The UGC section drove 3x more traffic, but revenue and RPMs remained low.

Our Analysis

We analyzed content, audience, and monetization data and discovered that news articles about crypto generated significantly higher RPMs and revenue per session. The UGC section contained brand safety issues that were suppressing advertiser demand and lowering RPMs.

Our Recommendations

  • Strengthen moderation rules to remove brand safety risks
  • Restrict low-value and policy-violating content
  • Shift editorial resources to produce more high-RPM crypto news
  • Make content decisions based on revenue performance, not traffic volume

Engagement Period

90 Days

The Results

By focusing on high-value content and improving brand safety, CryptoLine News increased revenue with the same traffic.

  • +0%

    Revenue

    Increase in total revenue with the same traffic

  • +0%

    Average RPM

    Higher value from existing traffic and content

  • -0%

    Brand Safety Risks

    Reduction in content issues impacting advertiser demand

“AudienceRPM helped us see what our data was really telling us. By focusing on high-value content and improving brand safety, we increased revenue without chasing more traffic.”
Publisher Team, CryptoLine News

Key Takeaway

More traffic doesn’t always mean more revenue. Smart content decisions drive real growth.

Case Study

Rugby Content.
Real Revenue Impact.

How we helped rugby publishers in South Africa and New Zealand grow revenue, not just traffic.

A rugby ball on the grass of a floodlit stadium.

The Challenge

Rugby sites were seeing strong traffic growth but programmatic revenue wasn't keeping up.

Editorial focus was driven by pageviews, not by what content actually earned the highest RPMs.

Our Approach

We analyzed rugby content across traffic, engagement, and programmatic performance to uncover what advertisers valued most.

We looked at RPM by category, article type, user intent, seasonality, and advertiser demand.

The Strategy

  • Identify high-value rugby topics
  • Shift focus to commercially valuable content
  • Build evergreen analysis & stats content
  • Align editorial calendar with tournament and season peaks
  • Measure success with RPM, revenue per article, and advertiser demand

The Results

  • +0%

    Increase in average RPM across rugby content

  • +0%

    Higher programmatic revenue with the same traffic

  • +0%

    Increase in advertiser competition on premium articles

  • More

    Efficient content investment focused on high-value topics

  • Repeatable

    Framework applied across other sports categories

Key Insight

The most profitable sports content is not always the content with the most traffic.

Commercial growth comes from understanding which audiences advertisers value most, then creating more of the content that attracts those audiences.

Let's find your high-value content.

We turn data into strategies that grow commercial value, not just traffic.

Speak to a Revenue Strategist

Case Study

DIBBS.

Using data. Driving decisions.
Delivering growth.

Embedded at Dibbs Marketing as Account Manager and Project Manager, we were the data-driven connector between clients and internal teams. We translated marketing data into clear, actionable insights, flagged issues early, streamlined processes, and kept every project and relationship moving forward. The result: stronger performance, long-term clients, repeat business and growth across existing accounts.

  • Duration12-month contract (20 hours / week)
  • RoleAccount Manager & Project Manager
  • FocusDTC, Influencer Marketing & Lead Generation
  • Our ImpactData analysis, communication, process improvement, project management, client retention & upsell

The Challenge

  • Clients had great campaigns but needed clearer visibility across channels and performance drivers.
  • Issues in campaigns were often spotted too late, impacting results and lead quality.
  • Clients needed proactive communication, clear insights, and strategic guidance.
  • Internal processes and communication across teams needed structure and consistency to scale effectively.

Our Approach

  • Monitor & Analyse

    We monitored campaign data daily, identifying trends, risks, and opportunities across all key metrics.

  • Flag & Resolve

    We flagged potential issues early and collaborated with the internal team to take corrective action before performance was impacted.

  • Translate & Communicate

    We translated complex data into clear, business-focused insights so clients always knew what was happening, why, and what we were doing about it.

  • Manage & Align

    We managed projects, timelines, and deliverables, keeping all internal teams and clients aligned and informed at every stage.

  • Build & Improve

    We helped build scalable processes, improved reporting clarity, and created smoother workflows for long-term efficiency.

The Results

  • +0%

    Increase in overall campaign performance

  • +0%

    Increase in qualified leads delivered

  • 0%+

    Client retention rate during contract

  • Multiple

    Upsells on additional marketing services

Key Metrics We Worked With

  • Lead Volume
  • Cost Per Lead (CPL)
  • Conversion Rate
  • Cost Per Acquisition (CPA)
  • Return on Ad Spend (ROAS)
  • Click-Through Rate (CTR)
  • Campaign Delivery
  • Budget Pacing
  • Landing Page Performance
  • Lead Quality
  • Audience Performance
  • Influencer Performance
  • Engagement Metrics
  • Pipeline Growth

We turn data into action.So clients can make better decisions and achieve better results.

“Lindi became an extension of our team from day one. Her ability to analyse data, communicate clearly, and proactively manage our accounts made a real difference. She consistently flagged issues before they became problems and helped us grow our client relationships and upsell additional services. Working with her felt like having a full-time team member.”
Dibbs Marketing Team
Community Impact Project

Giving back.
Making an impact.

We volunteered our time and digital marketing expertise to support the Mandela International Research Institution (MIRI) in their mission to uplift South African communities during times of crisis.

Not every project is about revenue.
Sometimes it’s about real people and real impact.

  • Flood Relief
    Flood Relief
  • Fire Response
    Fire Response
  • Essential Supplies
    Essential Supplies

Lindi Dique has generously supported the Mandela International Research Institution by volunteering her time and professional marketing expertise at no cost.

She managed our social media presence and helped us communicate important community initiatives, particularly during times of crisis. When communities in South Africa were severely affected by floods and fires, Lindi helped us develop and promote campaigns calling for essential supplies, donations, and public support.

Her work helped us increase awareness, communicate urgent needs clearly, and connect people who wanted to help with communities requiring immediate assistance.

Lindi's contribution was never motivated by financial gain. She offered her skills because she believed in the importance of service, community support, and using digital platforms to create meaningful social impact.

We sincerely appreciate her dedication and would gladly work with her again.

Mayibuye MandelaGrandson of Nelson MandelaMandela International Research InstitutionUnited in Progress

How we made an impact

  • Social Media Strategy

    Managed and grew MIRI's social media presence to increase visibility and engagement.

  • Community Campaigns

    Planned and executed campaigns for flood and fire relief, calling for essential supplies and support.

  • Awareness & Engagement

    Created impactful content that informed, inspired action, and mobilised local and global support.

  • Volunteer Marketing

    Donated our time and expertise because we believe in the power of service and giving back.

When communities need help the most, clear communication can save lives. We’re proud to use our skills to support a better South Africa.

Ready to turn data into revenue?

Let’s uncover what’s driving real commercial value for your business.

Speak to a Revenue Strategist

Ready to Unlock the Commercial Value of Your Content?

Let's talk about how AudienceRPM can help you grow revenue — not just traffic.

  • No lock-in contracts
  • Custom strategy for your business
  • Fast insights. Real impact.

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